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About Me

I consider myself extremely fortunate to have carved out a reputation as a go-to person in the dynamic world of marketing and business. My unwavering passion for innovation and my relentless drive have played a significant role in getting me where I am today.

 

Throughout my exciting career, I've had the pleasure of working alongside industry heavyweights like Google in New York and Kellogg's in DC. However, my heart always pulled me back to Jamaica, where I enthusiastically contributed to the marketing and digital efforts at Digicel Group. I eventually took a leap of faith and founded Screenshot Interactive—a boutique agency specializing in event consumer engagement and digital marketing. Together, we've had the honour of collaborating with some of Jamaica's most influential business names, including BOJ, Digicel, Campari, JPS, and Wisynco.

 

But wait, there's more! One of my most exciting roles involves managing Tomo TV, where the incredible talents of Simon Tomlinson from Zip103 and his remarkable family take centre stage. And guess what? That's not all—I'm also a proud part-owner of the beloved local hangout, Chilitos Jamexican restaurant. 

 

I firmly believe in the power of dedication, hard work, and a healthy dose of creativity. With these values as my compass, I embrace the journey and all the exciting opportunities it holds.

Professional Summary

2022 - Present

Head of Marketing
CVM Television

  • Leveraging digital technologies and platforms to engage and connect with target audiences.

  • Oversee the development and implementation of comprehensive marketing and PR strategies for clients.

  • Utilizing market research, industry insights, and creative thinking to drive brand awareness, enhance public perception, and achieve business objectives.

2019 - Present

Managing Director
Screenshot Interactive

  • Leveraging digital technologies and platforms to engage and connect with target audiences.

  • Oversee the development and implementation of comprehensive marketing and PR strategies for clients.

  • Execute content and engagement innovations through photo and video experiences and professional content production. 

2020-2021

Senior Digital Programme Manager
Digicel Group

  • Streamlining the work flow for Digital functional heads and their respective teams across the 8 mobile applications in 32 markets

  • Facilitate any supplementary research with the markets and local digital teams across the Group

  • Manage and coordinate the development of required presentations, reports, and analysis for the Chief Digital Officer

2018-2020

Senior Marketing Manager
Trend Media

  • Develop 360 degree marketing campaigns for B2B and B2C brands in 6 Caribbean markets

  • Driving acquisition and retention of users of Loop News Caribbean-wide, by using strategies that tie technology, data, segmentation, content and business objectives seamlessly

2015-2018

Sponsorship Manager - Brand Manager
Digicel Group 

  • Develop 360 degree marketing campaigns for B2B and B2C brands in 6 Caribbean markets

2013-2015

Project Specialist
Adecco at Google 

  • Assured quality customer experience by aiding in the development of standard operating procedures for the Google Express and Google Maps app.

2011-2013

Retail Sales Representative
The Kellogg Co. 

  • Managed a 70 store territory which included working with food chains such as Wal-Mart, to ensure adherence to brand guidelines and merchandising strategy

Education

August 2011

Kennesaw State University
GA, USA 
BA in Mass Communication

May 2007

Gwinnett Technical College
GA, USA
Assoc. Degree in Computer Networking

Skills
& Expertise

  • Google/Facebook/Mobile App analytics

  • Adobe Design Suite

  • Project Management

  • Social Media platforms

  • Final Cut Pro

  • Public Relations

  • Public speaking

  • Written communication

  • Microsoft Office Suite

  • Hootsuite

  • SWRVE

icecavewideshot.jpg

If you can dream—and not make dreams your master

If you can think—and not make thoughts your aim;

If you can meet with Triumph and Disaster

And treat those two impostors just the same."

Contact Me

  • Youtube
  • Instagram
  • LinkedIn

© 2025 by Screenshot Interactive

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